This was, BY FAR, the hardest video I have ever produced. We shot this in Mississippi a few weeks before I moved to California. The story was deep and rich, and you could easily make an hour long documentary about the team, but we had to keep this video to 90 seconds.
So after weeks and weeks of working, re-working, and re-working, we finally able created this. And I feel really good about it.
We're calling this video: Kick Push, and it's the story of Tougaloo's Men Soccer program.
Everything was shot and edited by me, the music was by Lupe Fiasco, and the Creative Director on this project was the very talented Imani Khayyam. Could not have done this without his vision.
Kick, Push